Building off Logitech Defy Logic campaign 2021, worked with Logitech to develop a new brand platform that would expand on Defy Logic messaging and reposition Logitech as a community focused brand.
Part of a strategy for the new platform was to create a new brand identity that would connect with younger audiences. This included brand campaign - brand video featuring their new team of brand ambassadors and static creative that highlights how Logitech products enable people everywhere to rethink work, creation and gaming in our modern digital reality.
Client: Logitech
Agency: Virtue
Creative Team: Heather McTavish, Kyle Lynah, Shakyra Moore, Stefanie Gomez, Joe Ferraro, Will Stallmeyer, Sarah May
My Role: Designer & Art Direction
Director: We Are From LA, through Iconoclast
VFX: Mathematics
Photographer: Joshua Kissi
Defy Logic brand campaign celebrates and empowers those uniting under a common philosophy of challenging the status quo, rewriting the new logic of tomorrow, and in turn Defying Logic in every facet of culture.
Defy Logic 2.0 celebrates and empowers those uniting under a common philosophy of challenging the status quo, Defying Logic in every facet of culture to rewrite a new and better logic. The platform highlights the range and versatility of Logitech technology that enables anyone to push boundaries and spark cultural change.
