Building off Logitech Defy Logic campaign 2021, worked with Logitech to develop a new brand platform that would expand on Defy Logic messaging and reposition Logitech as a community focused brand.
Part of a strategy for the new platform was to create a new brand identity that would connect with younger audiences. This included brand campaign - brand video featuring their new team of brand ambassadors and static creative that highlights how Logitech products enable people everywhere to rethink work, creation and gaming in our modern digital reality.
Client: E1 Power
My Role: Art Direction & Design