Nutty Squirrel

Nutty Squirrel

New branding that puts a playful touch on a traditional treat

Nutty Squirrel Gelato is an independent, Seattle-based brand, who put a playful spin on the authentic Italian treat. I was commissioned to refresh and develop the brand identity, as the company expands into new areas and shifts towards a sophisticated identity.

Client: Nutty Squirrel Gelato
Agency: Mel Hayes Freelance
My Role: Strategy, Art Direction & Designer

The Approach

Due to their growing ambitions, we identified the need for consistency and an identity that could be used across multiple platforms. As they wanted to maintain their loyal following, as well as expand, choose to keep component their original branding - the classic squirrel icon.

> To highlight their new sub-brands created secondary logos using the same structure of the primary logo to highlight the new branches of the company.